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Tuesday, April 21, 2009

the good news that is pizza


it is on cold, dark, rainy nights when i am deeply in need and yet find the prospect of venturing out into the abyss for a dine-in experience overwhelming, that i am most ready for the good news that is pizza, and it is at these times that i am most grateful for those who will bring the pizza to me free of charge.

free delivery is awesome.

it’s not that i want my pizza free- i’m happy to pay for it- i just don’t have what it takes on nights like that to go get it myself… i’m more likely to just be hungry and miserable.

that’s why, if we had a family pizza place, i would offer free delivery… because i know what it’s like to need something and yet to be overwhelmed by the things that stand in the way of getting what i need. see, it’s not that people are avoiding the transaction- that exchange where they give of that which they have in exchange for that which they need- it’s that they are more likely to engage in this life-giving transaction if the transaction itself is brought to them.

sure- we could stick to our guns and keep our exclusively dine-in establishment going for the regular dine-in crowd (for both those our regular clientele and those who like to sample a variety of dine-in experiences) OR we could also endeavor to make our pizza available to those who are hungry and are, for reasons of their own, unable to or uninterested in coming to our fine restaurant.

it would all come down to this: what’s the focus of our pizza business:
to provide a dining experience or to get our pizzas into people?